Jenkki RecordsJenkki Chewing gum celebrated its 60 th anniversary. We wanted to do something big and different. We wanted to reach out the Finnish people and we thought it would be great to do it through music since Jenkki had a quite a long history with music based TV-commercials. So we created the Jenkki Records, an online audition which was running in cooperation with the Idols format to find a new talent to perform their own version of Jenkki´s 60 th anniversary song. Seven finalists were competing for the final price. People decided the winner by voting their favourite performer online.